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Privacy policy

LoveInLace.com Privacy Policy
Effective Date: November 1, 2025

INTRODUCTION

At LoveInLace, operated by Yiwu Zhantu E-commerce Firm, we value your privacy and are committed to protecting your personal information. We understand the importance of secure transactions and information privacy, and we strive to earn and maintain your trust.

This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit or make a purchase on www.loveinlace.com (collectively referred to as “LoveInLace.com,” “the website,” “we,” “our,” or “us”).

By visiting LoveInLace.com, providing your information, or using any of our products or services, you agree to the terms of this Privacy Policy, our Terms of Service and all applicable laws of China, including those related to data protection and privacy. If you do not agree with these terms, please do not use or access LoveInLace.com.

INFORMATION WE COLLECT

We collect various types of personal information to provide you with a smooth, secure, and customized shopping experience. This may include:

Personal identification details (name, date of birth, address, phone number, and email).
Business and tax-related information (e.g., PAN, GST number, or other government-issued IDs).
Sensitive data such as payment details (credit/debit card information, bank details), or biometric data (if used for specific website features).
Shopping behavior, preferences, call or chat data, browsing history, and device location.

We use this information to personalize your experience, fulfill your orders, process payments, and improve our products and services.

You can browse our website without revealing your identity. However, some services like placing an order, require registration and certain personal details. We may use aggregated data (e.g., browser type, IP address, or referral URLs) to analyze trends and improve performance.

If you participate in loyalty programs, events, or promotions, we may collect related personal information (e.g., contact details, demographics, lifestyle information, etc.) either directly or through trusted third-party partners.

We do not sell your personal information. However, we may share it with trusted partners for processing payments, shipping, or improving our services, always in accordance with this policy.

PERSONAL INFORMATION YOU PROVIDE TO US

We collect and store information you voluntarily provide, including:

Full name, email, and phone number
Shipping and billing addresses
Payment details (for transaction purposes only)
Order history, preferences, and interactions with us
Social media interactions or posts related to LoveInLace
Geographic or location data (when using our mobile site)

WHY WE COLLECT YOUR INFORMATION

We collect personal information to:

Process and fulfill your orders
Improve your shopping experience
Provide personalized product recommendations
Manage customer relationships and loyalty programs
Communicate offers, promotions, and updates
Conduct surveys, research, and service improvements
Ensure security, prevent fraud, and comply with legal obligations

You may be asked for specific permissions (e.g., to access device location, messages, or photos) to enhance your experience. Refusing these permissions may limit certain website features.

We use third-party advertising services that may collect non-identifiable data (excluding name, address, email, or phone) to display relevant ads. You can opt out of personalized advertising in your device settings.

HOW WE MANAGE YOUR PERSONAL INFORMATION

We protect your personal information through secure computer storage, encryption, and limited access. We take reasonable precautions to prevent unauthorized access, misuse, loss, or disclosure.

RECORDKEEPING OF YOUR PERSONAL INFORMATION

We retain personal data only as long as necessary for business, legal, or security purposes. Data may be kept longer to prevent fraud, comply with law, or conduct research in anonymized form.

OUR DISCLOSURE OF YOUR INFORMATION

LoveInLace.com does not sell or rent personal information. We may share limited information with:

Payment processors
Shipping carriers
Service providers assisting in website operations

These partners are contractually obligated to protect your data and may use it only to perform their functions.

Although we use advanced encryption and authentication technologies to secure your data, no system is completely secure. In the unlikely event of a data breach, we will notify affected users and take corrective measures immediately.

LEGAL DISCLOSURE

We may disclose your information if required by law, court order, or government request, or in connection with a merger, acquisition, or sale of company assets. In such cases, the successor entity will be bound by this Privacy Policy.

ACCESSING YOUR PERSONAL INFORMATION

You have the right to access, correct, or update your personal information. To do so, contact us at support@loveinlace.com We will verify your identity before processing your request.

SECURITY PRECAUTIONS

We follow internationally recognized security standards (including ISO/IEC 27001:2013) and regularly update our systems to protect against unauthorized access, hacking, or data leaks. However, transmission over the internet carries inherent risks. Please keep your account credentials confidential.

LINKS TO THIRD-PARTY SITES

Our website may contain links to external sites. We are not responsible for the content or privacy practices of these third-party websites. Please review their policies before sharing any personal data.

USER-GENERATED CONTENT

Any content or personal information you post publicly (such as reviews or photos) becomes visible to other users. LoveInLace is not responsible for information you voluntarily disclose in public areas of the site or on social media.

CHILDREN

Our website is intended for users aged 18 and above. We do not knowingly collect personal data from minors. If we discover such data, it will be deleted immediately.

CONSENT

By using LoveInLace.com, you consent to the collection, use, and disclosure of your information in accordance with this Privacy Policy.

You may withdraw your consent by contacting us at support@loveinlace.com using the subject line “Withdrawal of consent for processing personal information.” Withdrawal of consent may limit your access to certain website features.

COOKIES

We use cookies to analyze website traffic, enhance performance, and improve your browsing experience. Cookies do not contain personal information and can be disabled in your browser settings.

We may use third-party cookies (e.g., Google Analytics) for marketing and analytics purposes. Learn more here:
Google Privacy Policy
Opt out: https://tools.google.com/dlpage/gaoptout

YOUR RIGHTS

You have the right to:

Access and correct your personal data
Withdraw consent for processing
Request deletion of non-essential information

Requests can be made by emailing support@loveinlace.com with “Data Request” in the subject line.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The updated version will be posted on this page with the effective date. We encourage you to review it periodically.

CHOICE / OPT-OUT

You can unsubscribe from promotional emails by clicking “Unsubscribe” in any message or by contacting our customer support at support@loveinlace.com

CALIFORNIA PRIVACY NOTICE (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

The right to know what personal information we collect and how it is used
The right to request deletion of your data
The right to opt out of data “sales” (as defined under the CCPA)

We collect personal data for purposes including order fulfillment, customer support, marketing, analytics, and legal compliance. You may exercise your CCPA rights by contacting support@loveinlace.com

CONTACT US
For questions about this Privary Policy, please contact us at: support@loveinlace.com

Last Updated: November 1, 2025

LOVE IN LACE
Phone: +8615546974758
Email: support@loveinlace.com
Address: Office 402, Unit 3, Building 5, Mache District 1, Futian Street, Yiwu City, Jinhua City, Zhejiang Province 322001 China
(Please note: This address is not a return address. Returns sent to this address will not be processed)